Do you have a digital strategy?

Posted on April 2nd, 2019 by

When you think about engaging with your patients do you consider digital and social media? With so many channels and apps, getting started and building a strategy around communication can be overwhelming and not just writing the content, either, but adhering to the ever-changing mediums and regulations.

 

A recent article in Optometric Management called Develop a Social Media Marketing Strategy, calls out eight essential tips for social media success:

Set a Goal Develop Cross-Channel Marketing Ensure Accuracy Consider Paid Ads Mix Up Content Protect your Reputation Work Smart Monitor your Competition

 

The digital marketing team at Optos has developed tools for our customers to utilize when getting started on their digital journey. For access to these tips and tricks, we encourage our customers to register for CustomerCentral, where these tools can be accessed. For everyone, however, Optos regularly blogs, tweets, posts, and provides content that can be utilized in your social channels. For example, on our Instagram account, we post an “Image of the Week” and also select an “Image of the Month” for all images posted to Instagram with #optomap. We also provide a variety of product images, optomap images, and logos directly on our website, and …
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Workplace Eye Wellness and the Importance of Comprehensive Eye Exams for All

Posted on March 29th, 2019 by

According to the Centers for Disease Control and Prevention (CDC), thousands of people in the U.S. suffer eye injuries while on the job which will require medical attention. Each day, over 2,000 Americans suffer an eye injury. This means that almost one million Americans have experienced some vision loss due to eye injury.  While most of these injuries are attributed to small particles like dust or wood chips hitting the eye, other injuries can result from a sharp object penetrating the eye or blunt force trauma, which can cause permanent vision loss or even the loss of an eye. Workers in other industries, such as health care, face the risk of coming in contact with an infectious disease if proper precautions aren’t taken.

March has been deemed Workplace Eye Wellness Month in order to shed light on preventable eye injuries and share some pointers for workers to keep their eyes safe while at work.  Its often assumed that work-related eye injuries are isolated to outdoor jobs and those relating to physical labor but ironically, the most common eye problem in the workplace is computer vision syndrome.

Making routine eye exams a part of a yearly, preventative routine aid in the strides to …
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March 23rd is World Optometry Day

Posted on March 22nd, 2019 by

Tomorrow, the 23rd of March is marked as World Optometry Day and the following week as World Optometry Week.  The International Agency for the Prevention of Blindness (IAPB) marks this day as an opportunity to draw the spotlight on a key eye care profession and create awareness about optometry and its practices around the world.  On World Optometry Day, optometrists and eye care professionals have the opportunity to spread knowledge and expertise in order to create a huge impact and raise awareness.

World Optometry Day is unique to the profession of optometry and serves as a reminder that while globally there may be different definitions, ultimately eye care professionals worldwide are striving to provide the same things, comprehensive eye care services to their patients.  The World Council of Optometry (WCO) defines optometry as “a healthcare profession that is autonomous, educated and regulated, and optometrists are the primary healthcare practitioners of the eye and visual system who provide comprehensive eye and vision care, which includes refraction and dispensing, detection/diagnoses and management of disease in the eye, and the rehabilitation of conditions of the visual system.”

Sight is known to be the most important of the five senses. In fact, the …
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See you at Javits for Vision Expo East (VEE) 2019!

Posted on March 8th, 2019 by

We can’t wait to see you this year as VEE kicks off, March 21-24 at the Javits Convention Center in downtown NYC. During VEE 2019, you’ll have the opportunity to obtain CE credits at events like the March Mania Imaging Track, learn techniques to improve your practice and get access to cutting-edge products and services, such as the ONLY true ultra-widefield retinal image, optomap. VEE also presents an excellent opportunity to network and socialize with eyecare experts and explore New York City, such as the ones that will be available in our booth, MS4849.

We encourage you to find out what’s new at Optos by pre-scheduling your demonstration or stop by our booth at your convenience. Since last year’s conference, we have continued to develop hardware and software platforms to offer new ways to enhance clinical exams.

If you have any questions about our UWF retinal imaging or our offerings at VEE, please call 1-800-854-3039 or email. We look forward to seeing you at the show!

Low Vision Awareness: Living in Low Vision

Posted on February 28th, 2019 by

In addition to AMD awareness, February has also been named Low Vision Awareness Month, a time to raise awareness about visual impairment and rehabilitation for those who are living with low vision.

What is Low Vision?

Low vision is the term used to describe significant visual impairment that can’t be corrected fully with glasses, contact lenses, medication or eye surgery, it includes:

Loss of best-corrected visual acuity to worse than 20/70 in the better eye. Significant visual field loss. Tunnel vision (lack of vision in the periphery) and blind spots are examples of visual field loss. Legal blindness. In the United States, legal blindness typically is defined as visual acuity of 20/200 or worse (in the better eye, with the best possible vision correction in place) or a field of view (visual field) that is constricted to 20 degrees or less.

Disability statistics from the 2014 American Community Survey show that 2.3 percent of individuals ages 16 and over have a visual disability or low vision.

Following are the definitions of visual acuity, according to the World Health Organization. These ratings are for vision in the better eye with the best possible prescription corrective lens:

20/30 to 20/60: Mild vision …
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